AI · GTM · RevOps · Marketing
Go-to-market is being
rebuilt around AI. I'm in the rebuild.
I work where pipeline, positioning, and large language models collide — turning AI from a slide-deck buzzword into a revenue motion. This is where I think out loud.
Latest thinking
All writing →AI isn't optimizing the funnel. It's dissolving it.
The classic marketing funnel assumed scarcity of attention and information. AI removes both — and most GTM teams are still optimizing a shape that no longer exists.
RevOps already knows how to manage AI. It's called pipeline.
Teams are treating AI output as a black box they can't measure. But RevOps has spent a decade building exactly the discipline AI needs: define the outcome, instrument it, review it weekly.
Currently
Building an AI playground that lets sales and marketing teams pressure-test their own messaging — live, on this site. (soon)
Mapping how RevOps changes when every rep has an agent. Notes turning into essays.
Reading everything on eval-driven GTM — measuring AI output the way we measure pipeline.